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In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.The ability to connect instantaneously through an app is an appealing aspect to many single consumers.Because this apps is free, it makes its profits through ads and its premium service, Tinder Plus.Matchmakers & Dating Coaches: Companies and professionals in this industry provide matchmaking services and host singles events such as speed dating.According to Marketdata Enterprises Inc., dating website revenues are expected to slow down and achieve only moderate growth this year because the U. But, that doesn’t mean businesses should lose hope. And finally, as more success stories emerge, many singles will turn to matchmaking services.About 8 percent of 18-29 year olds admit to being in a committed relationship with a spouse or partner they met online, according to Statista.These professionals also work to help improve their clients’ overall success in dating and relationships.
According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.As of July 2015, some 12 percent of adults in the United States have dated on the internet, with men accounting for slightly more accounts than women.Research also shows that 15 percent of American adults with some college experience had used online dating sites, more than adults with a high school diploma or less, while Americans with higher incomes tend to use online dating more than those with lower incomes.Pew also found that 28 percent of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable. Match Group's portfolio includes Tinder, Plenty of Fish, How About We, and Ok Cupid.Other challenges facing the market include fake online profiles, fraudulent traffic, database breaches, and privacy safeguards to protect users. There are over 1,500 dating sites that all are working to attract the same consumers: single men and women. While Match said that nearly all of its revenue currently comes from paid membership fees on its sites, advertising revenue could be a big source of future growth, especially when it comes to increased usage among mobile users.