Note that the percentages can add up to more than 100% because a visitor can visit multiple subdomains during the month. Audience Demographics The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel.
The data is for the past 12 months, updated monthly.
We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
Bounce Rate (%) Percentage of visits to the site that consist of a single pageview.
Daily Pageviews per Visitor Estimated daily unique pageviews per visitor on the site.
The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.
Not all websites implement our on-site analytics and publish the results.
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The more traffic a site gets, the more data we have to calculate estimated metrics.