Hidden dating services
Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.
Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.There is quite a difference in the rankings on Instagram for the top dating brands.e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.What can we derive from the best content of the 2017 Valentine’s season?
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For total engagement, Zoosk was the clear winner by a long shot.