I say that in the voice of the client and in a way that reflects their hobbies and interests.Market Watch: How do you go about making the profile?Golden herself met her husband through friends 16 years ago — before dating apps had hit the scene.She has never personally used a dating app, but said her training makes her equipped to help modern singles.If a girl is in her late 30s, no kids and highly educated I will put her on The League.If I have someone in the suburbs who is older and Jewish, JDate is great for them.Maybe they are announcing they want kids too soon, or she’s needy or a guy doesn’t follow up enough. Market Watch: Do you worry that the matches aren’t getting an authentic conversation when you chat for them? Golden: Yes, and I have a knack for sifting through what smells right.
I really believe what people put out there is what comes back.If someone presents themselves like a curmudgeon holed up in their apartment they’re going to get that back.So I make them look happy, like they have a full life — whether it’s a short profile on Bumble or Hinge or a longer profile on Match.Golden: I read over their Facebook and Instagram and meet with them to get their relationship history, and learn if there’s a problem.Some people say, “I don’t have a problem with getting a first date but a second date.” I try to see what the single is doing to not get a second date. Even though it comes off as them, I am the person doing all the writing and back and forth. Some clients like to keep control of their own calendar at which point they’ll jump in to schedule the date. Market Watch: Aren’t there various red flags on profiles and other traits people should be looking out for beyond surface level conversation?
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With a master’s degree in social work from New York University and five years of experience in individual psychotherapy treating patients with depression and anxiety, Golden saw an opportunity to take on a more light-hearted trade.