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NBC picked up the series in 1989, retooled as Saved by the Bell, with Miss Bliss actors Mark-Paul Gosselaar, Dustin Diamond, Lark Voorhies and Dennis Haskins carried over to the new show; Saved by the Bell achieved major success on NBC's Saturday morning lineup (producing two spinoffs in the process).
Even as larger multiple system operators such as Cox Communications and Marcus Cable began to offer The Disney Channel on their basic tiers, Walt Disney Company executives continued to deny any plans to convert the channel to an ad-supported basic service, referring to the switches to basic on some systems as part of a five-year "hybrid" strategy; allowing providers to offer it as either a pay service or a basic service.
A new channel logo (which featured a 1930s-era Mickey Mouse on a black Mickey ear-shaped TV), was also introduced in 1997.
The channel also began to carry break interruptions (not featuring commercial advertisements, but promos for network programming and eventually promotions for Disney-produced feature film and home video releases); the reasons for the channel's decision not to include traditional advertising in its programming include the possible confusion to younger viewers as to the difference between its programming and advertisements, and to prevent increases in license fees for the channel to broadcast feature films (however while the channel does not air standard ads, Disney Channel does utilize underwriter sponsorship by companies such as Best Western and Mattel for its programs).
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Disney Channel is a US basic cable and satellite television network, owned by the Disney-ABC Television Group division of the Walt Disney Company.